proximity
the story “Republic Airways buys Midwest” by Randy Heaster in the Star is a perfect example of proximity. The story is about the purchase of Midwest Airlines by Republic Airways. The story, though, focuses on the fact that Midwest has been a popular airline in Kansas City. Most of the statistics beyond the basic facts at the beginning of the story are about Kansas City’s relationship with Midwest Airlines. He even mentions the reputable cookies served on every flight at the end of the story, reassuring readers that the cookies will still be served.
Heaster uses the value of proximity to spin the story to make it more important to readers. This makes it more interesting to those who may not otherwise pay much attention to airline business matters.
the link: http://economy.kansascity.com/?q=node/2607
